4164 Convoy St, San Diego, CA 92111 (858) 270-1362 careers own a hardcore fitness

About us

What is Hardcore Fitness?

Hardcore fitness is more than just a gym.

We are a supportive and motivating community that welcomes all new members with open arms. Whether you are an athlete looking to step up your game or someone who has never stepped foot in the gym, you’ll feel at home and be pushed to your personal best in each class. The energy of the classes paired with the top-of- the-line sound system and motivation and experience of the trainer on the mic make for a workout experience like no other. We’ve got your back with a solution for your weight training, cardio, core,nutrition, motivation and even accountability!

The Community

We hear all the time that people heard about how amazing Hardcore Fitness was and had seen the amazing results, but were too intimidated or afraid to take the leap and give it a try. After their first time in the gym, that went out the window and they wished they’d come in sooner!

From the time you walk into the gym and talk to staff and members to your first class with the trainers and the people working out around you, you quickly see that this is a true fit weight loss challenge family and we are all about encouragement. The people you’d normally be intimidated by because they were in great shape are the first ones to offer help and give you encouragement or motivation through the workouts. It becomes so contagious that before you know it that person encouraging others will be you!

This is what makes HCF so great!

The Founders

Hardcore Fitness was founded in 2007 by Larry and Nadia Nolan. The program started as an outdoor boot camp led by Larry, and his only two clients were his girlfriend, Nadia, and his mother, Vicky. Larry had been a trainer since he was 16 years old, being certified by pretty much every institution and working at every corporate gym. After years of seeing gyms’ sole focus being profits, with no concern for clients’ wellbeing or results, he decided to go off on his own and build the gym that he saw in his mind’s eye. The new gym focused on every aspect of the clients’ experience, from the atmosphere and culture, to accountability and results.
Nadia started off as Larry’s client, but her passion for training and the Hardcore Fitness clients quickly grew and drove her to quit her finance job and devote herself fulltime to HCF.
With the two of them working side by side and focusing entirely on the clients first and foremost, they had great results and happy clients to show for it. Neither Larry nor Nadia were very business savvy, so there was never a surge of clients or major expansion; rather, the program grew one client at a time as people would see their friend, neighbor, or family member’s amazing results and hear them raving about their great experience at HCF, and come to check it out themselves. After years of being in the park, the program finally grew to a small 1,800 sq ft indoor facility, which it quickly outgrew into its current 11,000 sq ft facility. Since 2007, Hardcore Fitness has been voted best gym, best boot camp, best personal trainers, even one of the top gyms in the US, and expanded to locations from Santa Clarita, California to Orlando, Florida. Despite this growth, the gyms’ main focus remains the clients. Each gym that has opened has been in partnership with one of our trainers, clients, or staff members that has fallen in love with the Hardcore way and promised to bring the same love and attention to the new location that Larry and Nadia brought to the original. With this approach, you can always be assured to walk into any Hardcore Fitness and feel welcome, get a great workout, and have the support you’re looking for in all ways! Along the way, Larry and Nadia also competed in fitness, turned professional, competed for a world title, started a supplement line, got married, and have two chogs (dog children), but at the end of the day you’ll still see them daily at the original Santa Clarita location doing what they love with a lot of the same clients who began this journey with them back at the park.

Our Owners

Tommy Reynolds

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Tommy Reynolds is the co-Founder of Hardcore Nutrition – a thriving supplement company, and Owner of Hardcore Fitness San Diego Region (currently 3 locations). He is committed to reaching as many clients as possible (in San Diego and beyond) and is passionate about helping people reach their fitness goals. Tommy believes that health and fitness is the path toward gaining confidence not only physically, but mentally.

Tommy moved to San Diego from Sacramento to attend San Diego State University in 2000. He graduated in 2005 with a Real Estate Finance degree. After a few years, he realized that fitness, not finance, was his true calling. He started training clients in 2009 as he prepared for his first NPC bodybuilding show. Since then he has competed in 15 NPC shows and has placed top 5 in all of them. He has also helped dozens of athletes prep for NPC contests with consistent high placings and even overall wins. In addition to taking competitors to the stage through strength and nutritional coaching, he also has numerous lifestyle clients.

Tommy played sports from the age of 6 until he graduated high school in 2000. This is when he found his love for the gym and weight training. He bought his first gym membership in 2000 and now can’t wait to train you at Hardcore Fitness.

Our Trainers

Anthony Pizano

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-NESTA Certified Personal Trainer
-NCSF Certified Personal Trainer
-Sports Nutritionist certified by NESTA
-Weight Loss Specialist certified by NESTA
-Physique & Figure Specialist certified by NESTA
-TRX certified
-Competition & Prep coach

“I can transform you like a transformer”

Interests & hobbies -snowboarding -basketball -long walks on the beach

Interesting facts: -red shirted for SDSU basketball in 2006 -degree in Business Management & Graphic Design -Certified Personal Trainer since 2012 -nationally ranked physique athlete -love frozen yogurt and In N Out -favorIte quote “when you want to succeed as bad as you want to breathe, then you will be successful”

Lily Briggs

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-Kickboxing & Boxing
-Athletic Performance Training
-Calisthenic Training -Weight Training
-ACE certified
-Studied Nutrition at Mesa College

Interests & hobbies: -boxing -weightlifting -illustration -music -nutrition

Interesting facts: -I went to Parsons School of Design where I studied Illustration & picked up boxing as a stress reliever.

Katherine Alcantara

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Certified Personal Trainer and IFBB Pro Bikini Athlete.

Interesting facts: She graduated at San Jose State University with her Bachelor’s of Science in Psychology, Minor in Biology. Unlike many college students, Katherine didn’t experience what is called “freshman 15” (gaining 15lbs her first year of college), she experienced “freshman 40”. One day she realized that she needed to lose weight, not only to be healthy, but to also feel confident in her own body. Throughout her process she lost a total of 45lbs and her Professional Body Building Career grew from there! She also played various sports throughout her life and played for the United States Youth Volleyball Team for the Junior Olympia.

Katherine has been involved in the fitness industry since 2012. Her goal is to inspire, motivate and educate those around her. Her mission is to empower individuals both mentally and physically, so that they have the power to feel confidence in their own body!

Jenn Sherratt

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-booty building
-competition prep (bikini)

Interests & Hobbies:

-fitness competitions (bikini)

Interesting facts:

-frozen yogurt is my weakness!
-art major in college
-nationally qualified bikini athlete

Nico Deltell

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-NASM certified
-corrective exercise specialist “I fix broken ankles but no broken
-performance enhancement training
-strength & conditioning
-nutrition; basic lifestyle diet (best french cook in town)

Interests & hobbies:

-off roading in my jeep (running over Prius cars)
-can cook amazing burnt pancakes
-played semi-pro soccer in England & France

Interesting facts:

-I don’t know how to spell
-I love french fries
-I love french kissing
-I am from France

Daysi Baeza

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- Business Administrator
- NPTI Certified Trainer
- NASM PES-Performance Enhancement Specialist

Interests & hobbies:

- Cuban Coffee & more coffee

Carter Montgomery

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- Hypertrophy and Endurance Conditioning Specialist

Interests & Hobbies:

- Fitness & nutrition
- Bodybuilding
- Outdoor activities
- Helping others achieve their fitness goals

Interesting facts:

- IFBB Professional Athlete
- 2018 Mr. USA Champion

Boot Camp Schedule

We offer more class times than other boot camps

Monday - Friday

  • 4:15 a.m.
  • 5:30 a.m.
  • 6:45 a.m.
  • 8:00 a.m.
  • 9:15 a.m.
  • Noon
  • 3:15 p.m.
  • 4:30 p.m.
  • 5:45 p.m.
  • 7:00 p.m
  • 8:15 p.m.

Saturday - Sunday

  • 7:00 a.m.
  • 8:15 a.m.
  • 9:30 a.m.

Fight Camp Schedule

Monday - Friday

  • 4:15 a.m.
  • 5:30 a.m.
  • 6:45 a.m.
  • 4:30 p.m.
  • 5:45 p.m.
  • 7:00 p.m. (Express class- 30 minutes)


  • 7:00 a.m.
  • 8:15 a.m.
  • 9:30 a.m.

Boot Camp

Boot camp focuses on one or more muscle groups per day and mixes in cardio, core, and functional movements for a great workout each and every class. Utilizing a variety of equipment no other group training program offers as well as a motivating community, boot camp is the solution for anyone intimidated by lifting weights or simply looking to step up their current routine. With an experienced trainer demonstrating the movements as well as making sure your form is correct, you can count on an effective workout that will leave you sore the next day! If you’ve been looking for a solution to tone up those problem areas or build up those low points, look no further because boot camp is your solution!

Fight Camp

Fight camp simulates the same type of workouts those amazing athletes go through in their training camps before each fight to get them in peak condition. This class utilizes some of the same equipment and programming utilizing heavy bags, assault air bikes, water rowers, battle ropes, slam balls, kettle bells and more all while displaying your heart rate on LCD Tvs around the room! Each class be ready to max out your calorie burn as well as get a hit of abs each class as well. This is a fast pace high intensity cardio based class maximizing the benefits of HIIT, Tabatta, and circuit training. If you’re looking for the most fun, functional, and effective calorie torching workout you just found it!


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