About us

What is Hardcore Fitness?

Hardcore fitness is more than just a gym.

We are a supportive and motivating community that welcomes all new members with open arms. Whether you are an athlete looking to step up your game or someone who has never stepped foot in the gym, you’ll feel at home and be pushed to your personal best in each class. The energy of the classes paired with the top-of- the-line sound system and motivation and experience of the trainer on the mic make for a workout experience like no other. We’ve got your back with a solution for your weight training, cardio, core,nutrition, motivation and even accountability!

The Community

We hear all the time that people heard about how amazing Hardcore Fitness was and had seen the amazing results, but were too intimidated or afraid to take the leap and give it a try. After their first time in the gym, that went out the window and they wished they’d come in sooner!

From the time you walk into the gym and talk to staff and members to your first class with the trainers and the people working out around you, you quickly see that this is a true fit weight loss challenge family and we are all about encouragement. The people you’d normally be intimidated by because they were in great shape are the first ones to offer help and give you encouragement or motivation through the workouts. It becomes so contagious that before you know it that person encouraging others will be you!

This is what makes HCF so great!

The Founders

Hardcore Fitness was founded in 2007 by Larry and Nadia Nolan. The program started as an outdoor boot camp led by Larry, and his only two clients were his girlfriend, Nadia, and his mother, Vicky. Larry had been a trainer since he was 16 years old, being certified by pretty much every institution and working at every corporate gym. After years of seeing gyms’ sole focus being profits, with no concern for clients’ wellbeing or results, he decided to go off on his own and build the gym that he saw in his mind’s eye. The new gym focused on every aspect of the clients’ experience, from the atmosphere and culture, to accountability and results.
Nadia started off as Larry’s client, but her passion for training and the Hardcore Fitness clients quickly grew and drove her to quit her finance job and devote herself fulltime to HCF.
With the two of them working side by side and focusing entirely on the clients first and foremost, they had great results and happy clients to show for it. Neither Larry nor Nadia were very business savvy, so there was never a surge of clients or major expansion; rather, the program grew one client at a time as people would see their friend, neighbor, or family member’s amazing results and hear them raving about their great experience at HCF, and come to check it out themselves. After years of being in the park, the program finally grew to a small 1,800 sq ft indoor facility, which it quickly outgrew into its current 11,000 sq ft facility. Since 2007, Hardcore Fitness has been voted best gym, best boot camp, best personal trainers, even one of the top gyms in the US, and expanded to locations from Santa Clarita, California to Orlando, Florida. Despite this growth, the gyms’ main focus remains the clients. Each gym that has opened has been in partnership with one of our trainers, clients, or staff members that has fallen in love with the Hardcore way and promised to bring the same love and attention to the new location that Larry and Nadia brought to the original. With this approach, you can always be assured to walk into any Hardcore Fitness and feel welcome, get a great workout, and have the support you’re looking for in all ways! Along the way, Larry and Nadia also competed in fitness, turned professional, competed for a world title, started a supplement line, got married, and have two chogs (dog children), but at the end of the day you’ll still see them daily at the original Santa Clarita location doing what they love with a lot of the same clients who began this journey with them back at the park.

Our Owners

Tommy Reynolds

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Tommy Reynolds is the co-Founder of Hardcore Nutrition – a thriving supplement company, and Owner of Hardcore Fitness San Diego Region (currently 3 locations). He is committed to reaching as many clients as possible (in San Diego and beyond) and is passionate about helping people reach their fitness goals. Tommy believes that health and fitness is the path toward gaining confidence not only physically, but mentally.

Vanessa Reynolds

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Jamie Fullerton

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Jamie started at Hardcore Fitness as a 60 day Challenger in 2014. Quickly falling in love with the program, people, and process, it was inevitable for her to set goals and dreams of owning a Hardcore Fitness location of her own. In the meantime, she took on the role of Challenge Coordinator, helped launch and open the El Cajon location, and continued to embrace the journey and learn as much as possible.

Fast forward to 2016 when Hardcore Fitness Downtown was born and her dream of owning her own location came to fruition. She joined forces with business partners, Tommy and Vanessa Reynolds, and the rest is history in the making..

Jamie earned her NASM certification as a Personal Trainer in 2017 and is currently working on her Nutrition Certification.

She brings to the table a degree in Business Administration, as well as, in Marketing from Cal State Fullerton.

Our Trainers

Katherine Alcantara

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Specialties: Certified Personal Trainer and IFBB Pro Bikini Athlete. Interesting facts: I graduated from San Jose State University with a Bachelor’s of Science in Psychology, Minor in Biology. Unlike many college students, I didn’t experience what is called “freshman 15” (gaining 15lbs her first year of college), I experienced “freshman 40”. One day I realized that I needed to lose weight, not only to be healthy, but to also feel confident in my own body. Throughout the process I lost a total of 45lbs and my Professional Body Building Career grew from there! I have also played various sports throughout my life and played for the United States Youth Volleyball Team for the Junior Olympia. I have been involved in the fitness industry since 2012. My goal is to inspire, motivate and educate those around me. My mission is to empower individuals both mentally and physically, so they have the power to feel confident in their own body!

Eden Boyd

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I am a Tennessee native who does what she wants cause she’s popping! I’m in San Diego due to serving in the US Navy for 5 years! I currently am serving in the US Navy reserves. I have been into fitness my entire life, which is the reason why I decided to become a NASM-certified personal trainer. Training myself with little guidance carried me a long way and through that journey, I have learned many things about myself. The biggest thing is that it starts within and then works itself out. Health is mental and I truly support mind over matter. I’m here to empower through mental stimulation, work, and fun. Find your reason “why” because motivation won’t always be there. Sometimes you just have to push to grow through. It’s not easy for me to do this but it’s my passion and that’s what helps me. I am here to show love through my work and dance moves. Remember, if it is morally okay and doesn’t harm, when you’re popping, you can do what you want. I don’t have all the answers but I am still learning and will always do my best to help those I come in contact with. I am here for you and you are here for me!

Jamie Labriola

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About: In 2008, I lost 40lbs with the help of a trainer. I had recently lost my job as a graphic designer due to the recession and decided I wanted to help people live healthier lives like my trainer helped me. I studied and became a certified Personal Trainer through the American Council on Exercise.

I started to run, and quickly became addicted. I've since run dozens (if not hundreds) of races, including the Chicago and New York City marathons. When running didn't satisfy me as much anymore, I moved on to triathlons and obstacle course races, including some such as the Steelhead 70.3 Ironman and the Spartan Beast World Championship in Lake Tahoe. Meanwhile, I trained clients who not only wanted to be better at their sport, but also stay free of injuries. I focused on core work, imbalances, stability, and flexibility, and became a certified Pilates instructor in 2014.

Corrective Exercise
Endurance Athletes

Endurance Races
Comic Books & Video Games
My Dogs

I just moved to SD from Chicago in March '17
I have 2 dogs, a bird, and a gecko, and would own more if I could.

John Fogerty

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Hey Everyone! I am originally from Boston, I’ve recently moved to SD and I’m ready to share my experiences with you! After about 5 years in the hospitality industry I decided to make the change, take a risk and pursue my passion in fitness. Growing up playing sports I’ve always enjoyed being active in a team environment, growing and learning from all different types of coaches and players throughout the years. I have taken all that knowledge through my adversities and applied it to becoming a versatile personal trainer who has continued that student mentality. From all of the experience I have received working closely with these trainers and coaches, it was clear to me that fitness is more than just an appearance, it’s a way of an overall healthy lifestyle in and outside of the gym! I am here to dedicate my time to any and all individuals who are willing to show the same type of dedication that I have and have some fun along the way!


- Correctional Movements

- Rehabilitation

- Bodybuilding

- Sports Performance

- Weight Loss

- 1 on 1 Coaching

Interest + Hobbies

- Working out

- Hiking

- Eating/Cooking

- Traveling

- Dogs

- Music

- Dancing in my car

Interesting Facts

- I just moved to San Diego from Boston in December 2019

- I have competed in Men’s Physique Shows

- Nutella is my weakness, eating it is my strength

- I’m always hungry

Lorenzo Lunceford

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Growing up I had always played sports but when I was 12 I bought my first weight set off of Craigslist, and the rest was history. I remember skipping rugby practice sometimes my sophomore and junior years just so I could make it to the gym and get my workout in. Then after a high school heartbreak my senior year I met a very knowledgeable coach who introduced me to proper nutrition, training, and posing. I did my first NPC show in 2015, followed by another one in 2017, as well as two WNBF contests in 2019. It became really clear to me after all that time competing how much I really enjoy the process and the pain it takes to make the transformation, mentally and physically. I am a NASM Certified Trainer with a specialization in Corrective Exercise. I’m also a full time student at Mesa College in the PTA program. Training and nutrition are really gratifying once you get the hang of it and I think everybody deserves that feeling, if they’re willing to put in the work!

Corrective Exercise & Injury Prevention
Bodybuilding Coaching
Hypertrophy Training

Interesting Facts:
ASA Certified Sailor
Have played guitar since age 6
Total Star Wars nerd
Competitive Bodybuilder

interests+ hobbies
Making Food
Swimming at the beach
Working out
Road Trips

Will Owens

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After leaving the Marine Corps and a career in private security, I decided to transition into my true passion and love, fitness. Working out and good health has helped me to achieve so much and move through tough times in my life. My goal is to help others become physically strong, fit, and active. I want to coach others to use fitness to help them succeed in every arena of their lives. I believe in the ripple effect, that everything you do is interconnected and it all can help you build the most amazing version of yourself. That through fitness not only do we create a healthier self but one that is much more resilient, both physically and mentally.

I am an ACE certified personal trainer, XPT Coach, and Aqua Body Strong instructor. My goals for 2020 are completing my NASM certification, DeepEnd Fitness Tier 1 instructor certification, and placing in the top 10 for several major UltraMarathons.


Tactical Fitness
Performance Training
Aquatic Workouts
Performance Breathing
Mental Resiliency

Interesting Facts:
In 2018, I ran from San Diego to Virginia Beach to raise money and awareness for PTSD.

I have a 3 year old black lab named, Shooter.

Interests/ Hobbies :

Learning Languages
Working Out
All Water Activities
Pushing My Limits

Boot Camp Schedule

We offer more class times than other boot camps

Monday - Thursday

  • 4:30 a.m.
  • 5:45 a.m.
  • 7:00 a.m.
  • 8:15 a.m. (only on Tuesdays and Wednesdays)
  • Noon
  • 4:15 p.m.
  • 5:30 p.m.
  • 6:45 p.m


  • 4:30 a.m.
  • 5:45 a.m.
  • 7:00 a.m.
  • Noon
  • 4:15 p.m.
  • 5:30 p.m.
  • 6:45 p.m


  • 6:30 a.m.
  • 7:45 a.m.
  • 9:00 a.m.
  • 10:15 a.m.


  • 9:00 a.m.
  • 10:15 a.m.

Fight Camp Schedule

Monday - Thursday

  • 5:00 a.m. (Express class- 30 minutes)
  • 5:45 a.m. (60 minutes)
  • 7:00 a.m. (60 minutes)
  • 5:30 p.m. (60 minutes)
  • 6:45 p.m. (Express class- 30 minutes)


  • 5:00 a.m. (Express class- 30 minutes)
  • 5:45 a.m. (60 minutes)
  • 7:00 a.m. (60 minutes)
  • 5:30 p.m. (60 minutes)


  • 8:15 a.m. (Express class- 30 minutes)
  • 9:00 a.m. (60 minutes)

Boot Camp

Boot camp focuses on one or more muscle groups per day and mixes in cardio, core, and functional movements for a great workout each and every class. Utilizing a variety of equipment no other group training program offers as well as a motivating community, boot camp is the solution for anyone intimidated by lifting weights or simply looking to step up their current routine. With an experienced trainer demonstrating the movements as well as making sure your form is correct, you can count on an effective workout that will leave you sore the next day! If you’ve been looking for a solution to tone up those problem areas or build up those low points, look no further because boot camp is your solution!

Fight Camp

Fight camp simulates the same type of workouts those amazing athletes go through in their training camps before each fight to get them in peak condition. This class utilizes some of the same equipment and programming utilizing heavy bags, assault air bikes, water rowers, battle ropes, slam balls, kettle bells and more all while displaying your heart rate on LCD Tvs around the room! Each class be ready to max out your calorie burn as well as get a hit of abs each class as well. This is a fast pace high intensity cardio based class maximizing the benefits of HIIT, Tabatta, and circuit training. If you’re looking for the most fun, functional, and effective calorie torching workout you just found it!


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